App case study / WhatsApp automation

WaBiz IQ

Keep the conversation moving on WhatsApp.

A customer wants to see your products. Then the price, warranty or an answer to a question. WaBiz IQ helps you design that whole conversation on WhatsApp: menus, product choices, messages and decisions, with a path back to browsing and your team available when needed.

Visit WaBiz IQ

Build the conversation. Decide what happens next.

Show the catalogue. Help someone choose a product. Share the price, description and warranty. Answer questions, offer FAQs and let them return to the main menu. Your team joins when more help is needed.

WaBiz IQWhatsApp automation

WordPress→WhatsAppHubSpot→WhatsAppMagento→WhatsApp

Your customer

I’d like to see your products.

WhatsApp response

Hi! What would you like to explore today?Browse products · Read FAQs · Ask a questionHere are a few options: Wireless Headphones, Smartwatch and Portable Speaker. Which would you like to see?Great choice. Let’s take a closer look at the Wireless Headphones.Wireless Headphones — comfortable, wireless listening. Sample price: ₹4,990. Example warranty: 1 year.Would you like the price, warranty details, FAQs or help with a question?The sample price is ₹4,990. Would you like warranty details, another product or the main menu?This example product includes a 1-year warranty. You can explore FAQs or return to the main menu.Choose a topic: battery life, delivery or returns. You can return to the main menu at any time.Tell us what you’d like to know. We’ll look for the right answer.This example uses a configured FAQ answer: these wireless headphones connect to a compatible phone over Bluetooth.Would you like to keep browsing or continue with someone from our team?Of course. A team member can continue here with your conversation available.

Product enquiryAutomatic workflow preview

Swipe across to explore the complete workflow.

Product enquiry

From an ad, website or WhatsApp

Send the product list

Headphones · Watch · Speaker

Choose a product

Customer selects headphones

Show product details

Description · price · warranty

What would you like to know?

Show the price

Sample price: ₹4,990

Show the warranty

Example: 1-year warranty

Show product FAQs

Battery · delivery · returns

Ask a product question

Customer sends their question

Send a helpful answer

Use the configured FAQ response

Still need more help?

Back to the main menu

Choose another product or topic

Team conversation

A person continues the conversation

One conversation. Many useful paths.Help people explore before they need to ask you.

Each choice opens the next step. Share a useful answer, let the customer browse again and bring a person in when the conversation needs one.

Needs more help → teamReady to browse → main menu

A customer wants to browse

I’d like to see your products.

A complete WhatsApp journey

Products, details, prices, warranty, FAQs and questions. Return to the menu or talk with your team when needed.

Illustrative WhatsApp product journey · sample products, prices and warranty terms

A familiar frustration

Your tools have the details. Your customer is on WhatsApp.

A new website enquiry needs a reply. A HubSpot contact needs a follow-up. A Magento customer is waiting for an update. Your team keeps switching tools, copying details and opening WhatsApp to send the next message.

A better way through it

Choose the starting point. Connect it to WhatsApp.

Start with the customer’s next question. Show a product list, let them choose an item and share the details they want. Branch into price, warranty, FAQs or a product question. Bring them back to the main menu to keep exploring, and make a team conversation the final step when they need more help. WordPress, HubSpot and Magento each connect into WhatsApp through their own workflows.

What you can do

A conversation that does more than send the first message.

01 /

Let customers explore on WhatsApp.

Show a product list and let someone choose what interests them. Continue with a description, price, warranty or other details, without making every customer wait for a team member.

02 /

Build decisions into the conversation.

Offer menus, FAQ topics and a place to ask a question. Choose the next message from the customer’s reply, and give them a way back to the main menu instead of leaving the conversation at a dead end.

03 /

Connect the starting point. Keep people at the end.

A WordPress enquiry, HubSpot follow-up or Magento event can each start a WhatsApp flow. Let automation guide the useful steps, then bring your team in when the customer needs a personal conversation.

Behind the build

WhatsApp automation

Visual conversation workflows

Shared inbox & team handover

Magento, WordPress & CRM integrations

Available connections depend on the integrations, APIs and account permissions in your setup. WhatsApp template approval and messaging permissions remain subject to Meta’s requirements.

Cogni Doc Scan

Turn paper pages into tidy PDFs and text you can copy, keep or send.

Explore Cogni Doc Scan

LET’S TALK ABOUT YOUR IDEA

What could your business
do better on WhatsApp?

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