Headless Magento

A heart icon promises that a customer can come back later.

A product page can ask for the same information several times.

“Processing” may be an accurate internal status and an unhelpful answer to a customer.

A customer selects a blue jacket in medium, adds it to the basket and sees a generic image with a product name.

Your customer searches for a rain jacket.

A framework upgrade can change a storefront’s behaviour without changing its visible design.

A merchandising team adds a category in Magento, but the headless menu still points to a manually maintained list in the frontend.

A customer selects a category in a headless store.

A customer signs out, hands a shared laptop to a colleague and returns later to a page that still displays the previous account’s name.