
Visual search gives product photography a more practical job
A customer may know what a fitting looks like without knowing its name.
THE NOESIS JOURNAL

A customer may know what a fitting looks like without knowing its name.

A short video explaining how to measure a fitting may introduce a customer to your business before they read a service page.

A page appearing in an AI-generated search experience is useful to know about.

A customer changes a filter on a product listing.

A report request often begins simply: “How are our service pages doing on mobile?” Turning that into the right dates, page filter and device…

A customer opens a delivery selector and the choices appear somewhere else on the page.

“We deliver innovative solutions” gives a prospective customer very little to work with.

A private-looking search result can be surprisingly public.

A customer arrives on a detailed page from search and cannot tell how it relates to the rest of the website.