Web & SEO

Chrome’s announced SameSite changes put payment returns, sign-in and embedded services on the testing list.

Google is applying BERT models to search queries. Clear context and complete explanations matter more than forcing a page into a string of keywords.

Google is tightening review rich-result eligibility, including self-serving LocalBusiness and Organization reviews. Keep customer evidence useful and accurately labelled.

Mobile-first indexing is now the default for previously unknown websites. Make the phone version the place where the launch decision starts.

Google is retiring support for unsupported robots.txt rules, including noindex. Decide whether a page needs less search exposure or actual access protection.

Googlebot now uses a modern Chromium rendering engine. Keep essential content reliable for visitors and crawlers rather than treating compatibility as the whole job.

Search Console’s new Discover report makes another source of attention visible. Keep it distinct from query-driven search and judge what readers do next.

Google’s new JavaScript SEO series puts crawling, rendering and indexing in one conversation. Use that conversation before approving a new interface.

Google’s new Discover experience includes older material that is new to the reader. That gives practical, lasting explanations another reason to exist.