
Google simplifies mobile search URLs. Your page still needs to explain where it belongs.
A customer arrives on a detailed page from search and cannot tell how it relates to the rest of the website.
THE NOESIS JOURNAL
Ideas for the people making websites, building online stores and finding a better way to work. Take a question, follow a topic and see where it leads.
Design, commerce and technology. A few things worth thinking about.

A customer arrives on a detailed page from search and cannot tell how it relates to the rest of the website.

A worker photographs a document, closes the app and assumes it has reached the office.

Use customer account extensions to make the next order question easier to resolve, with a clear route to human help.

A newly published page receives its first search impressions and the team wants to know what they mean.

“Book it for Tuesday—actually, make that Wednesday.” A voice interface has to deal with the correction before it turns the first half of the…

Move an event by one day and the weakness of a content model becomes obvious.

A framework upgrade can change a storefront’s behaviour without changing its visible design.

A shop may depend on an extension whose name nobody remembers until an upgrade stops checkout.

A merchandising team adds a category in Magento, but the headless menu still points to a manually maintained list in the frontend.
